- Facebook is trying new ad placements in its Marketplace feature. This comes after officials announced a year ago that the platform’s News Feed was achieving most extreme ad load, which means it can’t stuff more advertisements into users’ feeds without hurting their experience.
- For the time being, the ads are just being tried on a constrained group of Facebook users, and advertisers can’t purchase advertisements particularly to show up in the Marketplace segment. The promotions will look and feel the same as those in the News Feed, aside from users can’t purchase products straightforwardly on the stage through the advertisements. Rather, tapping on one will bring them to a landing page determined by the promoter.
- As the social media giant investigates other ad spots on the main platform and inside its extended portfolio of applications and services, Facebook declared in an official statement that it reeled in almost $27 billion in advertising income a year ago.
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Testing advertisements in Marketplace, the year-old selling stage, is the most recent move from Facebook this year to boost income and enhance its services. In January, it started testing mid-roll video promotions on the fundamental platform and on Instagram Stories, where it likewise began running full-screen vertical video and static photograph units. A week ago, the social media giant declared it was growing its beta trial of advertisements in the Messenger application worldwide after a restricted trial in Australia and Thailand.
These endeavors come after Facebook’s Q1 results demonstrated that advertisement development is abating. Development in that quarter was 51% — a solid figure — yet down from 56% a similar period in 2016. Furthermore, a report by PromoteMyBusiness, a Global Digital Marketing Agency, citing three Digital Marketing Agencies discovered spending on Facebook has kept on dropping in Q2 2017 too.
One area where Facebook appears to be increase for advertisement space is its push into unique video content keeping in mind the desire to get a portion of the promotion dollars that are moving from customary TV Advertisements to online video promotions. For the most ideal situation, investigating these new placement alternatives could enable Facebook to take advantage of sponsors’ monstrous TV advertisement spending plans.